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Market
Sentiention

IntentionAttentionRetention

Position

Price & Segment

Position is decided by the alternatives the buyer has, not the ambition the seller has. Pricing, segment, differentiation: a price is a claim about difference. Differentiate or discount.

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Position Index
242

Channel

Route & Retail

E-commerce, retail, distribution. The channel decides margin structure and who owns the customer, and every route to market has a route cost. Choose channels like suppliers: by audit, not habit.

Precision engineered metal and composite modular floor tiles align with a drainage grate inside an automated fulfillment center production hall.
Channel Index
211

Demand

Signal & Validation

Demand is measured, not assumed. Visibility, narrative, validation: a story that cannot be validated is advertising. Build visibility where buying decisions actually happen.

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Demand Index
224

What the firm knows, published

Expertise is a utility, not a secret. sentiention™ publishes its working knowledge as open reference: intelligence layer covering the materials it sources, the markets it enters, and the reference that serves both.