Meaning
Financial structures govern the distribution of profits and costs when products reach consumers through a network of intermediaries. These indirect fulfillment economics account for the margins required by each manufacturer and a reseller in the supply chain. The producer must price the product low enough for the partner to make a profit while still covering its own production costs.
Channel Compensation
Partners receive a percentage of the final sale price in exchange for holding inventory and providing local support. These indirect fulfillment economics dictate the size of the discount offered to the reseller.
Logistics Burden
Third party distributors take on the physical task of warehousing and shipping the products to the final destination. Because indirect fulfillment economics transfer these costs to the partner, the manufacturer can operate with fewer regional warehouses. This shift in expense allows the producer to focus capital on research and development instead of maintaining a global trucking fleet.
Transactional Velocity
Faster turnover of inventory helps all parties in the chain maintain a healthy cash flow. If the indirect fulfillment economics are balanced correctly, the reseller is motivated to push the product into the market as quickly as possible. This speed reduces the risk of stock becoming obsolete before it reaches a customer.