Meaning
Market inefficiencies allow third parties to purchase genuine goods in a low price territory and resell them in a higher priced region outside of authorized distribution networks. Engaging in parallel trade arbitrage relies on the exhaustion of intellectual property rights once a product is legally placed on the market. It shifts the profit margin from the brand owner to the unauthorized reseller.
Price Variance
Significant differences in regional wholesale prices create the incentive for these movements. When a manufacturer discounts a product in one country to gain market share, parallel trade arbitrage redirects that supply to more expensive markets.
Distribution Friction
Brand owners use selective distribution agreements to combat the influx of unauthorized goods. While these contracts cannot always stop parallel trade arbitrage, they allow the manufacturer to refuse warranty service or technical support for items purchased outside the official channel. This creates a service gap that protects the value of the authorized network and discourages professional buyers from sourcing through the grey market.
Margin Erosion
Manufacturers facing this competition must often lower their prices in high-cost regions to remain competitive. The presence of parallel trade arbitrage forces a global convergence of pricing that can reduce the overall profitability of a product line.