Meaning
Order fulfillment condition where the quantity of goods delivered is less than the quantity requested on the purchase order. A distributor records a short shipment when the stock on hand is insufficient to meet the customer demand. This situation leads to backorders or the cancellation of the remaining items.
Revenue Impact
Missing items result in a lower invoice value and a potential loss of customer trust. The buyer may have to source the goods from a competitor to avoid a stockout on their own shelves. This loss of sales volume reduces the overall profitability of the contract for the supplier.
Order Allocation
Managers must decide which customers receive priority when there is not enough inventory for everyone. They often fulfill the orders of the largest clients first to avoid heavy penalties or the loss of a major account. Small buyers are more likely to experience a short shipment during a period of scarcity.
Corrective Action
Warehouse teams investigate the warehouse management system to find out why the shortage occurred. If the system showed stock was available but the shelf was empty the error indicates a failure in the cycle counting process. Improving the accuracy of the data prevents future instances of this problem.