Meaning
Performance verification involves the systematic review of an automated buying tool to ensure that media spend aligns with contract terms. A demand side platform audit checks for hidden fees, inventory quality and the accuracy of the bidding algorithms. This process ensures that the advertiser is not overpaying for low value or fraudulent traffic.
Inventory Transparency
Supply paths are analyzed to identify the number of intermediaries sitting between the buyer and the publisher. During a demand side platform audit, the reviewer examines the logs to see if the system is purchasing through authorized sellers.
Fee Structure
Contractual agreements define the margins and commissions that the technology provider is allowed to charge. A demand side platform audit uncovers whether the platform is taking a disclosed percentage or if there are arbitrage markups applied to the media cost.
Contract Compliance
Reconciliation between the agency and the client depends on the integrity of the data provided by the software. The demand side platform audit confirms that the targeting parameters, such as geographic location or audience segments, were applied correctly throughout the duration of the campaign. This verification protects the brand from being associated with inappropriate content and confirms that the service obligations of the media buy were met in full.
