Meaning
Retail store standards define the amount of visible light per square meter that falls on displayed merchandise. Brand managers specify the store light lux intensity to ensure that products are highly visible and look appealing to customers. This specification does not cover the lighting in storage areas or employee offices.
Product Exposure
Visual appeal is a major driver of sales in retail environments, where bright lighting can attract customers to specific displays. High store light lux intensity highlights the features of the products. This can lead to a higher sales volume.
Vendor Agreement
Distribution agreements contain specific guidelines for the lighting of branded displays in retail stores. If the store light lux intensity is too low, the brand’s products may not get the attention they deserve, which can reduce sales and affect the brand’s reputation. If the lighting is too high, it can fade the packaging and damage the product.
This requires the retailer to maintain the light levels within the agreed range. If the retailer fails to do so, the brand can demand that the display be moved or the contract terminated.
Compliance Verification
Light meters are used to verify that the store lighting complies with the agreed standards. This ensures that the display remains in top condition.